Marketing Performance Optimization

To ensure your performance optimization we focus on three critical elements — Data, Analytics, and Engagement. If your data is multichannel, complex, siloed and disorganized, our Intelligent Marketing System will quickly turn that into a high-value corporate asset trusted for optimal decision making. We then use your data to solve your critical business problems using a variety of proven and proprietary analytical methods to derive rich insights, develop strong predictive models, ensure accurate measurement of results, and ultimately optimize performance.

InterDirect will derive insights from your data so that you can confidently make the high-impact, data-driven decisions and actions necessary to achieve your critical goals.

Data Optimization


Rapid integration of disparate, complex, and often intractable multi-channel data sources. Regardless of the present state of your data, we bring order to chaos.


Predictive Analytics

Turn data into insight. Leverage insights to predict future outcomes. Optimize performance through fact-supported decisions and actions. InterDirect Analytics can help you out strategize, out market and outperform your competition.

Seamless Implementation


Engage your customers with the right
message at the right time through the
best channel – increasing relevance,
response and revenue.



InterDirect USA, Ltd is an industry leader dedicated to achieving your business goals through Marketing Performance Optimization (MPO). MPO uses data, performance metrics and sophisticated decision sciences to ensure that your programs are aligned and optimized for execution of your business strategy, achievement of your business goals and maximization of your marketing ROI.